The main goal of NU Level Entertainment is to become "The Only Black owned record company" who has an online talk show where the fans of the music become the "audience of the talkshow" and the audience of the talk show "become fans of the music." I came up with this concept of thought because since hip hop music is poltically deemed the most controversial music in the music industry today, I felt as though why not let the actual listeners, consumers and recording artist(s) speak out on issues that the (corporate media) too often exploit by fabricating and over exaggerating, resulting in the mis-interpretation of hip-hop music due to the lack of knowledge they possess about the true Hip-Hop/Rap Music history. NU Level Entertainment is not a site of offense, but a site of intelligent defense through education and communication with African-American youth and adults as well as other ethnic groups in America. Through these efforts, we hope to create and achieve our utimate goal... a NU Level of communication for everyone to openly and unbiasy participate in.